One of the interesting things about social media, combined with decorating tips and ideas, is that it can become a trend in all sorts of activities or places in the United States. Furniture restoration is not new, but combined with TikTok, it is turning out to be a trend that has grown dramatically in just a couple of years.
Furniture-flipping has gradually become a communication niche with millions of followers and a growing community, while the number of content creators is also growing.
But what is Furniture-flipping
The basis of this trend on TikTok is not very new: restoring furniture and showing off the results. If we think about it, restoring old furniture while showing it to others is something that has been done for a long time. Before social media, It shared this through certain specialized magazines.
With the advent of social networks, Facebook was filled with accounts where users showed their restoration work, and, even then, this had an interesting success.
However, the fact of being able to document in short videos the process of restoring a piece of furniture, even from the beginning to the final result, is proving to be very attractive for a public that is increasingly looking for a more and more sophisticated way of restoring furniture.
This audience is increasingly looking for a communication model based on short, visual, and effective messages.
To give you an idea of the success, the growth of the hashtag #furnitureflip during the first half of the year, compared to 2021, is about 25% and still rising. We are talking about growth with a few rivals within themes such as furniture, decoration, etc.
The figures do not lie; this hashtag accumulates more than 5000 million total visits.
Why is Furniture-flipping so successful?
Different reasons can explain the success of this trend. Especially if we consider that some content creators not only document what they restore but also offer it for sale or auction.
The first reason is the visual appeal of the process of rescuing and repairing a piece of furniture, from the time the piece of furniture is discovered to its sanitation, preparation, restoration, and final result. That process has proven attractive to the user of the social network. More so when the communicator can offer fluency and commentary to their content.
Another important reason is the growing empathy for sustainability and recycling. Undoubtedly this is an added value that should not go unnoticed: for many people recovering old furniture has a lot to do with the idea of sustainable living.
Finally, we must not forget an increasingly fast content consumption model that makes networks like TikTok, with its short and accessible videos, much more interesting for the average user than the old social networks.
