Sales in shopping malls multiply as Halloween approaches. It is a time of the year when shopping in the United States increases dramatically. It’s a holiday we enjoy, and, as is often the case, it brings some added expense to the American pocketbook. However, we are not always clear about these figures. Let’s review together some facts that may surprise you.
The first thing to remember is that when we talk about direct spending on Halloween in the United States, we have to know that it is one of the most deeply rooted holidays in the country. And on the other hand, it is a holiday closely associated with elements such as candy, costumes, decorations, etc. Therefore, the overall expenditure is not minor. And, although the average may seem low, it really is not.
How much will Americans spend on Halloween on average?
Although there are many studies on the subject, one of the most reliable is always the one carried out by the National Retail Federation. In this case, the data from the study of Halloween spending in the U.S. offers us some really interesting figures. Will you see yourself reflected in them? It depends. Keep in mind that these are average expenditures. You may spend more or less.
This data comes from a survey conducted by the institution. The study of more than 8,000 consumers asked about early Halloween shopping plans. In fact, it asked about shopping plans for September. We should note that these shopping plans are multiplying as the date approaches.
The overall figure that could be attributed to the United States is really significant. We are talking about more than $10,000M. Already last year exceeded this figure. Specifically, a record expenditure of $10,100M was attributed to Halloween shopping. This year, that figure is expected to exceed more than $500M,
How much do we spend per family on Halloween in the U.S.?
If we go by the study of the planned spending in September, the individual consumer planned to spend about $100 on average. This spending included candy, costumes, cards, decorations, etc.
Theoretically, this would be a lower spend than in previous years, where, for example, in 2021, the average figure of $103 per person is exceeded. Therefore, we would say that for an average family, the expenditure would easily be close to $400 or even exceed that amount.
As we said at the beginning: this is a comparative study from which spending averages are extracted. You may not see yourself reflected in those averages, but at the end of the day, the big numbers are how they work: extrapolating global data to average data.
If you haven’t done your Halloween shopping yet, you can see if you are within this average or if you are one of those Halloween fanatics who spends much more. Or, on the contrary, if your spending is lower or much lower.