Since the beginning of the year, there has been speculation about opening a new Supreme store in the city of Chicago. Now, all that conjecture has become an indisputable reality, as the shopping mall is set to open this month. Over the past weekend, images of the promotional posters circulated on Twitter, which caused users’ expectations of new news from the brand.
Shortly after, it was Supreme itself who gave the green light to the opening and posted a link on its Instagram stories so its followers could register to shop at the new store on opening day. At the moment it is still being determined what the new store’s interior will look like. What we know is that it will be located in Wicker Park, very close to other types of stores like Adidas, Levi’s or Carhartt.
How Supreme came to be
Now that the opening of a new store is approaching, it seems appropriate to go back to the origin of this brand. Its creator is James Jebbia, who arrived in New York in 1983, although the start of his successful business began in 1994. This first clothing and skating store opened in a former office on Lafayette Street in downtown Manhattan in April 1994.
Its founder decided to leave his homeland, England, to start a new life in New York at the age of 19. His clear interest in urban culture is well reflected in the brand. In his early days, he sold backpacks on the street and later got a job at Parachute, one of the most recognized stores then. While working there, James Jebbia realized that what made a business successful was the exclusivity of the brand.
As soon as he had the opportunity, and with the knowledge acquired from his previous job, Jebbia finally opened his first store. It was conceived as a place to buy clothes and for skateboarders to come and skate inside. This particularity made the brand take off until it became the success it is today.
What will the new opening be like?
Back to the present, this new opening will be commemorated with the creation of T-shirts with the house logo. In fact, rumours have been circulating that the new T-shirts will feature the Pan-African flag logo, which was first seen as part of Virgil Abloh’s groundbreaking Figures of Speech exhibit at MCA Chicago. However, like the new store’s interior, this is completely unknown to the public, although it will be revealed soon.