The world of music and fashion have been closely related to each other during the last decades. Few people can have as much influence on society as certain artists such as Bad Bunny, Rihanna or Drake, who have launched in recent years certain collaborations or their own designs of garments or sneakers for some brands around the world.
The last few years have been really crazy for Puerto Rican singer Bad Bunny. In a relatively short time, he has managed to be one of the most listened to artists on Spotify worldwide or get his album “Un verano sin ti” to be named the best album of the past year 2022. A vein that has managed to Adidas to launch a new model of sneakers after its previous models sold out in a matter of minutes.
Adidas x Bad Bunny: the “Cloud White” Campuses
Until a few years ago, the Adidas Forum was in a forgotten drawer by the German brand’s managers, as it seemed that its designs were outdated for today’s tastes, which meant that its sales figures were not as good as one might expect. However, everything changed when Bad Bunny decided to collaborate with Adidas, assiduously wearing several Forum models during his concerts, and even launching his own version of them under the nickname “The First Café” Forum Buckle Low, which sold out in a matter of minutes.
Despite this great success, both Adidas and Bad Bunny, want to break away from the image of the Forum, to start with a design that refreshes the image of other models of the German brand, so as we anticipated the Puerto Rican star in his video clip of The Blackoutthe model chosen for this occasion would be the Adidas Campus which will bear the name of “Cloud White“.
The reinterpretation needed for the Campus model
The retro aesthetic is on the rise in the fashion world, so the choice of the Adidas Campus is a success on the part of the company. A model with a minimalist design on which the chunky aesthetic has been applied, on which Bad Bunny has chosen as a personality element that makes his collaborations stand out from the rest of the sneaker models. For this “Cloud White” model, off-white suede and plush are combined in its design, while the sole is reinforced in the toe area, providing an extra robustness to this model.
Although we can’t forget that the iconic eye, which appears in many of the artist’s music videos, brings to these Adidas Campus “Cloud White” adds the final touch of personality to this Bad Bunny design. A model that went on sale on January 28 at a price of 140 dollars, sold out in a few minutes, and can only be purchased in retail stores at prices close to 330 dollars or more.