Ikea has just launched its newest collection, MÄVINN, and it’s not just any home accessories’ collection. MÄVINN is a celebration of traditional craftsmanship, highlighting the beauty of handmade crafts and supporting social businesses across Asia that provide long-term jobs for people in rural areas and vulnerable groups. This collection is a labor of love with 20 carefully crafted items that showcase the artistry of artisanal techniques passed down from generation to generation.
From baskets to rugs, a lampshade to an apron, bags to cushion covers, a wall organizer, and more, each item is made using leftover denim, natural fibers, and handwoven textiles. “We wanted to bring the person who made the product to the forefront and emphasize craftsmanship. This led us to think about the experience of visiting a local craft market and the interesting objects you might find there and the people selling their crafts,” said Paulin Machado, Designer at Ikea of Sweden.
The outstanding rug from IKEA’s new MÄVINN collection
One remarkable piece from the collection is the small cotton rug with colorful stripes that can match virtually any decor. Not only does this rug feel soft and cozy under your feet, but it also supports Spun, a social business in India that provides job opportunities for women in rural areas. By purchasing this rug, you are contributing to the betterment of families in need and helping to improve their living conditions.
The MÄVINN collection features a variety of eco-friendly materials, beside cotton, over-run materials from denim production, and natural fibers like paper made from the bark of mulberry trees, banana fiber, and jute. What’s even better is that most of these materials are locally sourced in countries like Bangladesh, India, Thailand, and Vietnam, where the social businesses behind the collection are located. By supporting these businesses, you can feel good about your purchase and its impact on the local economy and environment.
The IKEA MÄVINN sustainable piece to match your new rug
Durability and sustainability is key when it comes to home decor, and the new Ikea MÄVINN jute runner delivers those qualifications. Made from natural jute fibers, this rug is not only strong and durable, but it also creates a cozy and inviting atmosphere in any room.
It can be used on all types of flooring, including those with underfloor heating, and can even be flipped over to extend its lifespan. That’s right, by using both sides of the rug, you’ll get even more wear out of it and make it last even longer. Not only is this Ikea’s jute runner a stylish and functional addition to your home, but it’s also socially responsible. It’s made by Classical, a social business in Bangladesh that’s committed to creating jobs and providing a steady income for women in rural areas through the production of jute objects.
This is how Ikea is making us fall in love even more with their products, by committing to sustainability and social consciousness. Feel free to shop next time some of the MÄVINN collection products.
Organic and artisan-made: the IKEA MÄVINN banana fiber pendant lamp shade
Introducing the MÄVINN pendant lamp shade from IKEA, a truly remarkable addition to the collection. Crafted with care and compassion, this rustic lampshade is made by hand using fibers from the humble banana plant. The process involves skillfully braiding and sewing together these natural materials, resulting in a unique and sustainable piece. They’re taking advantage of the banana plant’s trunk, that has to be cut after every harvest. The trunk is removed, but the roots stay: a new plant will born and raise to produce the next bananas bunch.
When you switch on the lamp, a magical ambiance fills the room, creating an atmosphere that is both warm and cozy. The soft glow gently illuminates the intricacies of the banana fiber, casting captivating shadows and adding a touch of rustic charm to any space.
The MÄVINN pendant lamp shade is made by Ramesh Flowers, a social business located in India. This remarkable enterprise empowers rural women by providing them with employment opportunities close to their homes. By utilizing organic waste materials, Ramesh Flowers promotes sustainability and ensures that every lampshade produced contributes positively to our environment.