As consumers in once economically stable countries, such as the United States, Canada and Great Britain, adapt to the new normal of high inflation, American and British supermarket chains reduced prices of hundreds of items to deal with this blow to the pocket.
Such is the case of LIDL supermarkets chain, whose American headquarters is in Arlington, Virginia, which announced that it would reduce the prices of more than 100 items in its more than 170 stores. The autumn campaign arrived, for example, with discounts of $0.50 on its famous shrimp risotto, which now sells for $4.49, while its successful Dockside Classics Lobster Cakes saw a decrease of $0.73 to now sell for $6.75.
You will also find a discount on the Stove Oven Pizza Margherita, which is reduced to $4.45, $1.04 less. Other discounted items include dessert bars, coffee, cold pressed juice, breads and more.
LIDL leads the fight against inflation
This low price campaign is not exclusive to the German chain: other retailers such as Market Basket, Aldi, WinCo Foods, Grocery Outlet and Save A Lot are doing something similar.
”We recognize that inflation and rising food prices are impacting many families and we hope to give more relief through this fall price-cutting campaign,” Lidl U.S. Chief Product Officer and Executive Vice President of Purchasing Stefan Schwarz said.
The U.S. Bureau of Labor Statistics’ consumer price index shows that the cost of home groceries rised by 13% in September 2022, compared to September 2021.
LIDL is known for promising its customers that they will find everything they need at a lower price than its competitors. Whether you are looking for luxury items or you are filling your pantry with basic goods, you can save a lot at Lidl, or at least that’s what they are commited to.
LIDL and ALDI also deal with inflation in the UK
Since the beginning of this year, LIDL and ALDI, at their locations in the United Kingdom, faced each other in a price war, trying to win the first place as the supermarkets with the lowest prices in the country.
They have struggled to keep prices stable while year-on-year inflation in September 2022 exceeded 10%, and the British are resorting to new consumption practices that, unexpectedly, are returning great revenues. The grocery category increased more than the average, 13.9% in September, which is where the costumers are trying to adopt new brands, qualities, or sizes.
ALDI and LIDL are seeing more and more customers coming through their doors, looking for more vegetables to save money, leaving aside animal products such as meats, because, of course, vegetables are more cheap by weight than meats.
For the fifth consecutive month, Lidl was the fastest growing grocery store in this period, increasing its sales by 20.9% during the period. Lidl narrowly missed out on rival ALDI, whose sales rose by 20.7%. Its market share is now 7.1%, up from 6.2% last year, while ALDI went from 8% to 9.3%.