Aldi, one of the fastest-growing retailers in the United States, will open a new store in Massachusetts this coming January. That is one more action in the expansion of the stores of this German company. Adi is already one of the leading retailers in the country, which continues to grow with the opening of new stores.
Before reviewing in depth all the data of this new opening, it is interesting to remember that, just in the last ten years, Aldi has opened more than 1,000 stores throughout the United States. On the other hand, this opening in Massachusetts will not be the last in 2023, since, for example, we know of the upcoming opening of another brand shopping center in Northampton in April.
All the details of the new Aldi store in Westfield Massachusetts
The new Aldi shopping center in Massachusetts will be located in the Pioneer Valley in Westfield. The specific address will be 235 East Main Street. It is programmed to open on January the 5th, at 9:00 a.m. From then on, the store will be open during the usual hours used by this retail chain: from 9:00 a.m. to 8:00 p.m.
As a fact, the first 100 customers who visit the store on January the 5th will receive a gift bag full of Aldi’s most popular products. In addition, they will also receive a gift card. These gift cards are part of a program called Golden Ticket, a popular rewards program of the company.
Another important fact is that during the first opening weekend, that is, until Sunday, January the 8th, all shoppers will participate in a drawing for a gift card with an attractive amount of money: $500.
What will the new Aldi store in Massachusetts offer?
The offer of this new Aldi store will be based on the commercial policy we already know. Therefore, it will be a store where the customer will be able to find fresh products with daily replenishment, decorative elements, and in general, everything expected from a retail chain specializing in food and with some touches oriented to wellness and decoration.
On the other hand, grocery pick-up and delivery services will be enhanced, as the brand is used to doing. All this is within a policy of low prices and maximum quality, which is the main banner, this company faces in the marketing of its products.
With this opening, Aldi has become a serious contender becoming the third-largest food retailer in the United States. With more than 2,200 stores in 38 states, specifically in Massachusetts, it has more than 20 stores throughout the state.