In the world of online retail, Walmart, with its Walmart+ platform (or Walmart Plus) and Amazon Prime are going head-to-head in a battle for supremacy. While Amazon Prime has long been the go-to service for those who want fast, free shipping and exclusive deals, Walmart+ is starting to gain ground with some of the most profitable customers in the United States. They both cover the whole country, along all the states.
Walmart is gaining traction among American households with better yearly incomes. Currently, 28% of these households subscribe to Walmart+, up from just 13% one year ago. However, Amazon Prime still maintains a significant lead with 77% of these households subscribing to the service, up from 70% one year ago. While Walmart+ may not be stealing away customers from Amazon Prime just yet, it is clear that the service is becoming a second option for many Americans who are looking for more convenience and better deals. With the ability to get items now and a store located within 10 miles of 90% of Americans, Walmart is making a strong case for why its service is worth considering.
This Is How Walmart Is Fighting Amazon, for the Benefit of the Costumers
Walmart’s biggest selling point right now is its ability to offer exclusive benefits that work online and in-stores, which gives it an advantage over Amazon. Launched in September 2020, Walmart+ offers several key perks that shoppers cannot get anywhere else. These include exclusive deals, special members-only discount days, free two-day shipping (with no order minimum) from Walmart.com, fuel savings, and much more.
The cost of Walmart+ is also significantly lower than Amazon Prime. The annual plan costs $98 per year, while the monthly plan costs $13 per month. This is cheaper than Amazon Prime’s annual plan, which costs $139 per year, and the monthly plan, which costs $15 per month. Additionally, those who are interested in signing up for Walmart+ can take advantage of a 30-day free trial to experience all the perks and savings before making a commitment.
Walmart Offers More Benefits to Attract Shoppers With Unbeatable Deals
But the benefits of Walmart+ don’t stop there. Members of Walmart+ can also take advantage of some exciting additional offers. If you don’t know what this membership program offers, here is what you’ll also get from your $98 a year.
For example, those who sign up for Walmart+ can get Paramount+ and Spotify Streaming at no additional cost. With Paramount+, members can watch hit originals like 1883, The Offer, and Star Trek: Strange New Worlds, among others, for free. Walmart+ members can also get six months of ad-free Spotify Premium for free.
So, the guys at Amazon should be seriously worried, because Walmart+ is a serious contender in the world of online retail. While Amazon Prime is still the largest online retailer in the United States, Walmart is now the second largest and has plans to become the largest.
For those who are looking for a more convenient and affordable way to shop, Walmart+ may be the perfect solution.