Walmart, the largest retailer in the United States and one of the largest in the entire world, is now a hot spot for trendy and stylish clothes. Wait a second. Let me check if it’s correct… yeah, double-checked the facts, Walmart is the company, and this is actually true. This is happening thanks to the efforts of the luxury designer Brandon Maxwell.
The New York-based designer, known for his elegant and timeless designs, took the reins as creative director in 2021. His first collection debuted in spring 2022 for the two in-house brands from Walmart: Free Assembly and Scoop, which offer over 500 pieces of men’s, women’s and kids’ clothing priced between $8 and $75.
Walmart Is Now a Hot Spot to Shop Luxury but Affordable Fashion
New York women, such as celebrity stylist Amanda Sanders and Mary Orton Scudellari, are among the many who have turned to Walmart for chic and affordable clothing. Sanders, who has worked with the likes of Gwyneth Paltrow and Jennifer Coolidge, admits to occasionally shopping at the big-box store online. While she usually avoids fast fashion, she started experimenting with Walmart’s styles last summer, and now wears high-end and low-priced clothing together.
Scudellari, an investor and social media influencer, recently shared her “shocking fashion revelation” with her Instagram followers: a friend wore a polka dot dress to brunch that looked like it came from luxury designer Carolina Herrera’s Spring 2018 collection. When the friend revealed it was actually from Walmart, Scudellari couldn’t believe it. But the dress inspired her to try the brand for herself, and now she’s a big fan of the mix of high and low fashion.
Walmart to Keep Releasing Designer-Grade Garments and Clothing at Low Prices
Maxwell’s arrival at Walmart has been a game changer, attracting fashionistas who were previously unaware of the store’s apparel offerings. The brand is now able to compete with Amazon, and customers are thrilled to find trendy clothing at a fraction of the cost of high-end brands. Walmart’s new chic apparel allows customers to stay stylish while living outside of the city, like Ali Greenfield, who found stylish and affordable clothes at Walmart while living in Wilton, Connecticut.
Walmart’s high-low clothing offerings are the perfect fit for New York women, who are known for their sophisticated style and savvy shopping skills. The store’s trendy clothes allow them to mix and match high-end and affordable items to create unique and chic looks that are sure to turn heads. With Brandon Maxwell at the helm, Walmart’s future as a fashion destination looks bright, and New Yorkers are excited to see what’s next.
Some Walmart products, shown on the social networks TikTok and Instagram by influencers and fashionistas, seem to cost hundreds of dollars, but, actually, their prices range from $30 to $50 in some cases. It is impossible to find a product of that price in famous and expensive brands. Take a look at the mentioned celebrities’ social media. They share they findings, prices and more.