Madrid city center witnessed the opening of Lidl’s first pop-up, which surprised its customers with a day full of online “flash sales” lasting 24 hours.
This innovative event turned out to be a resounding success, with over 400 people taking advantage of discounts of up to 70% on 360 shopping mall bazaar items, from 1:00 PM to 8:00 PM on Tuesday.
Lidl sets an online future for supermarkets
Lidl.es’s recent pop-up shop once again showcased the online store’s position as a “Love Brand” and fueled the growing trend of Lidl fanaticism with its exciting “flash sales”. The hype was so intense that customers began lining up as early as 7:30 AM, creating a lengthy queue that extended around the block.
The commotion was so great that the Monsieur Cuisine Smart, the famous kitchen robot from the brand, sold out in just 20 minutes, and a gas barbecue with 3 flames and 4 cooking zones disappeared in an hour. A true “wow effect” that immediately went viral.
More users, more customers, more sales
In its “Discover more than you expect” campaign, Lidl.es saw a 30% increase in website visits, 43% increase in new users, and doubled sales conversion.
The most popular categories for shopping included kitchen, sports, and toys, with star items like the 1050 W espresso machine, the inflatable 3-chamber kayak, the robot vacuum cleaner, the inflatable paddle surf and yoga board, and the gourmet toy kitchen.
Popular Lidl items for less than 1€
Lidl.es surprised its followers with 11 of its most desired products for just 0.99 euros, such as the Monsieur Cuisine, and introduced different sections dedicated to fashion, DIY, garden, pets, home, motor, sports, and much more.
This campaign, which will end on October 29th, aims to provide customers with a superior shopping experience by offering free shipping and returns of online purchases.
A new step towards greater customer satisfaction
Miguel Paradela, General Purchasing Director of Lidl Spain, emphasized, “One of Lidl’s goals is to meet the needs of our customers with an offer that responds to all their needs, and that our customers can make a comfortable and complete purchase of bazaar items at Lidl.es.”
With the aim of offering the best possible shopping experience, Lidl launched its online offering 5 years ago and currently has more than 5 million customers and an offer of over 5,000 bazaar products available.
In some categories, such as DIY, kitchen, and home, a range of products is available permanently, including some of the most popular products, such as the Monsieur Cuisine, shirt iron, bread maker, or vacuum sealer, among others.
Lidl advances towards a dominant sales model in the sector
According to data from the CNMV, e-commerce in Spain exceeded 72 billion euros in 2022, a 25% increase from the previous year, with more than 24.7 million Spaniards shopping online. According to Statista, nearly 80% of survey participants purchased fashion items online, highlighting a clear shift towards e-commerce.
In response to this trend, Lidl.es offers a wide range of products in 12 categories, from fashion and DIY to pets, sports, home, and garden, providing customers with a comfortable and comprehensive shopping experience.